
Award-Winning AI Conversation Design, AI Strategy & Digital Transformation
About Us
At Collective Inception, we believe in the transformative power of AI to enhance the way humans connect, interact, and innovate.
Our mission is to bridge the gap between technology and human experience, crafting intelligent solutions that empower businesses to lead in a digital-first world.
With a focus on AI conversation design, strategy, and digital transformation, we partner with visionary organisations to create seamless, impactful customer journeys.
Together, we’ll unlock new possibilities, turning complex challenges into meaningful connections that drive growth and innovation. Collective Inception – where human connection meets intelligent design.
Ben is an award-winning AI Conversation designer and digital transformation professional highly experienced in AI strategy, Generative AI & LLMS, UX & CX improvement and contact centre efficiency.







About
My name is Ben Farrell
As a pioneer in digital transformation and an AI conversation architect, I bring a wealth of expertise to the table. My journey has been marked by a series of innovative breakthroughs in AI strategy, conversation design, and digital optimization, all aimed at elevating the user experience to new heights.
My career is a tapestry of bold initiatives with some of the most renowned global brands, where I’ve crafted digital narratives that not only resonate with users but also drive tangible gains in efficiency, productivity, and revenue. My passion lies in creating memorable interactions that linger long after the screen fades to black.
With a 15-year odyssey spanning the intricacies of contact center operations, quality assurance, and international vendor management, my approach is both holistic and human-centric. I’ve journeyed across continents, immersing myself in diverse cultures and working shoulder-to-shoulder with agents from Asia to the Americas to ensure that every digital pathway I design enriches the lives of both customers and support staff.
My narrative extends beyond strategy; I am a storyteller and a craftsman, weaving AI chatbot personas that are as engaging as they are genuine. My deep understanding of conversation design, natural language processing, and the latest advancements in Generative AI and large language models empowers me to create fluid, intuitive, and intelligent AI-driven experiences that serve the needs of customers, agents, and organizations alike.
Let’s embark on a journey to transform the digital landscape together, one conversation at a time.
Working With the Best
I've had the privilege of working with a wide range of global and local brands, delivering exceptional AI conversation design and consulting services. My collaborations span various industries, showcasing my ability to adapt and innovate for diverse client needs. Below are some of the esteemed brands I've partnered with.
